JCK Magazines Interviews Paul Tacorian on Tacori's $4,995 Package!
JCK Magazine interviewed Paul Tacorian on different price points for all Tacori engagement rings featuring Tacori’s $4,995 complete package.
Tacori is often considered an “aspirational” engagement ring brand, but because we know there are Brides and Grooms within every budget, our design team has developed price points that reach almost every customer who wants to wear Tacori. To that end, in 2011, Tacori created a collection of engagement rings that can be sold complete with a diamond for either $3995 or $4995. We had great success with this in 2011 and 2012, and we have supported this collection with print and digital marketing collateral for our retail partners to use in their local markets.
We believe this is a great way to encourage these consumers that, instead of visiting a chain store that does not offer the same level of product as an authorized Tacori retail partner would, they can instead visit one of our over 400 Authorized Tacori retail partners to get the Tacori ring they’ve been dreaming of – within their budget.
We have seen great success with this program and will continue to offer these designs in 2013 and the foreseeable future.