Michael C. Fina and Tacori Host New York City Scavenger Hunt

Tacori & Michael C. Fina Dash for Diamonds in NYC!

Tacori & Michael C. Fina Dash for Diamonds in NYC!

Michael C. Fina and Tacori Host New York City Scavenger Hunt

Featuring Prizes Totaling over $600,000 and Televised Proposal

Proceeds to benefit The Leukemia & Lymphoma Society

NEW YORK, NY (August 19, 2009) - Michael C. Fina and TACORI, leaders in the jewelry and bridal industry, have partnered to host a diamond scavenger hunt in Manhattan on September 12, 2009 at 12:00 noon entitled the "Diamond Dash: Dash for a Diamond & A Cure." Proceeds generated through the dash will support The Leukemia & Lymphoma Society (LLS), of which Michael C. Fina is a National Supporting Sponsor.

Grand prize winners of the diamond dash will receive a beautiful handcrafted Tacori engagement ring setting, matched with a Tacori Diamond, both valued at approximately $20,000, as well as a honeymoon package to Waikoloa Beach Resort on Hawaii's Big Island, including roundtrip airfare and four nights hotel accommodations at Hilton Waikoloa Village.  The dash will culminate with the ultimate romantic proposal.

Dashers will make their way to various bridal-related destinations in New York via clues texted to their mobile device. The team to arrive at each stop first will receive a special prize valued at up to $3,500 each. The couple that puts their knowledge of New York bridal landmarks to the test the best by arriving first at the ultimate destination will receive the coveted Tacori engagement ring, Hawaiian honeymoon package, and once-in-a-lifetime proposal opportunity.

"We are thrilled to exclusively launch our Tacori Diamond in New York with Michael C. Fina as part of the first ever 'Diamond Dash'," says SVP Sales and Marketing, Paul Tacorian.  "We are honored to support this amazing cause, and we wish all the Dashers the best of luck!"

Potential teams of two can sign up for the event at www.diamondsmakeadifference.com or link from www.michaelcfina.com. No more than 1,000 teams will be selected to participate by means of random sampling.



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