Press Release: TACORI ANNOUNCES PRIVATE TRAINING CHANNEL - “TACORI TV”
FOR IMMEDIATE RELEASE
TACORI ANNOUNCES PRIVATE TRAINING CHANNEL - “TACORI TV”
First Episode of TACORI TV Launches with the Introduction of “TACORI Gentleman’s Bands”
Los Angeles– TACORI, the legendary fine jewelry designer, is proud to announce the creation of TACORI TV, a private online channel designed as a library of essential TACORI video content that will allow Retail Partners access to TACORI training tips and other inside information.
TACORI TV is designed as an entertaining and educational format in which TACORI can communicate with all Retail Partners, while also leveraging online video technology to provide sales professionals 24 hour access to a wide breadth of TACORI trainings and information.
The first episode of TACORI TV focuses on “TACORI Gentleman’s Bands”, and was first previewed to a select group of Retail Partners at the fourth annual Club TACORI event in Hollywood, CA in October 2012. This episode is now available to all TACORI retail partners via online access of the “Retail Partner” portal on the www.Tacori.com website.
The “TACORI Gentleman’s Bands,” episode features Stephen Alexander, SVP of Sales, who presents the new collection of TACORI Gentleman’s Bands, introduces the TACORI Sports Bands, and explains why the advent of TACORI Sports Bands will ensure that retail stores never sell a Gentlemen a “fork” as a wedding ring ever again.
And through this entertaining and educational video format, TACORI TV accomplishes this all in under 5:00 minutes.
The subject of “TACORI Gentleman’s Bands” was selected as the first episode of TACORI TV because, in the jewelry industry as a whole, wedding bands tend to be an afterthought of the engagement ring sale, and TACORI is committed to reversing this trend and putting wedding bands back in the spotlight. TACORI believes that every TACORI girl deserves to be part of a TACORI couple and that every man deserves a TACORI Gentleman’s Band in a precious metal.
Following soon after this first episode, TACORI will support the creation of fresh TACORI TV content through their investment in an in-house video studio capable of producing all the training, styling tips and selling tools that a modern retail partner needs for success in today’s competitive marketplace.
“With each episode, we want to give the audience an opportunity to feel like they are sitting down with a TACORI specialist at the TACORI Design Studio and learning something valuable while being entertained. That is the heart of TACORI TV,” says SVP of Sales, Stephen Alexander.
Future episodes of TACORI TV will include “TACORI Rosetta Stone”, the “TACORI Engagement Journal”, previews of New Collections and more.
“TACORI is a true innovator in the jewelry industry and this is one more TACORI tool to help grow the success and partnership with each and every one of our TACORI retail partners. Through uniquely entertaining video content we are changing the way the jewelry industry not only sells but sharpens their way of training,” says President of Sales and Marketing, Paul Tacorian.
TACORI is famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over four decades. Spanning four decades, TACORI designs have fused classic elegance with modern inspiration, creating some of the world's most highly regarded and exquisitely beautiful diamond rings, diamond engagement rings, wedding rings, men's wedding bands, diamond earrings, diamond bracelets, diamond necklaces, and Fashion jewelry. Handcrafted in California, the remarkably detailed rings and fine jewelry pieces become the timeless symbols of connection that join individuals and generations.