For Immediate Release


~ Court enters judgment in favor of TACORI for over one million dollars” ~

LOS ANGELES, CA, April 8, 2009 – Tacori, famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over four decades, has been awarded a United States District Court judgment in the amount of $1,182,336.01, as well as a permanent injunction against Beverlly Jewellry Company.

Tacori’s suit against Beverlly was based on the fact that Beverlly was selling and manufacturing rings that were sufficiently similar to rings bearing the “Tacori Look”, such that an ordinary person might be confused and erroneously assume that Beverlly’s rings were associated with Tacori.

The court concluded that “Beverlly’s continued infringement of Tacori’s copyrights and trade dress is irreparably harming Tacori by infringing its exclusive rights to reproduce, distribute, and display its ring designs, and by confusing members of the public regarding the source of the infringing goods.”

The order by Judge Gary A. Feess of the United States District Court, Central District of California, permanently enjoins Beverlly from copying Tacori’s jewelry and copyrights, infringing on the trade dress of Tacori, or aiding any other person or businesses who engages in any of these unlawful activities.

Further, the court states that “a permanent injunction would advance the public interest by serving as a deterrent to Beverlly and the many third parties that infringe or might infringe Tacori’s copyright and trade dress.”

The court also states that the amount of money awarded ($832,245.25 in damages and $350,090.76 in attorneys' fees) was reasonable “in view of the seriousness, frequency, and duration of Beverlly’s infringing conduct,” and “is appropriate not only to compensate Tacori, but to punish and deter.”

Paul Tacorian, Senior Vice President of Marketing & Sales for Tacori states that “This is a victory not only for Tacori, but for our stores who carry our exclusive designs. Tacori is committed to supporting our Authorized Retailers who legitimately carry Tacori designs and we want to protect their investment in Tacori,” continued Tacorian. “Consumers deserve to wear authentic Tacori designs with confidence, and without the confusion of knock-offs in the marketplace.”

Tacori is committed to the vigorous protection of their copyright, and has sent cease-and-desist letters and filed lawsuits against numerous individuals and companies that have advertised or sold rings which infringe Tacori's copyrights, trademarks, and trade dress rights. This aggressive strategy protects more than 500 retailer partner stores across North America who carry original and distinctive Tacori designs in their stores.

“Our client is gratified by the ruling entered by Judge Feess in California, as well as the earlier judgments issued in the state of Ohio,” said Howard A. Kroll, the Christie, Parker & Hale litigation partner who led the team representing Tacori. “Collectively, these decisions affirm both Tacori’s creative work and its right to do business without the burden of unfair competition.”

Spanning four decades, Tacori designs have fused classic elegance with modern inspiration, creating some of the world’s most highly regarded and exquisite jewelry. The stunning beauty and intricacy of each piece of Tacori jewelry is the result of an uncompromising passion for artisanship.

Handcrafted in California, the remarkably detailed rings and fine jewelry pieces become the timeless symbols of connection that join individuals and generations.



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