TACORI Releases New TV Commercial – Cupid’s Arrow


~ Cupid’s Arrow is the newest installment of Tacori’s Iconic Passion campaign ~


LOS ANGLES, CA, July 5, 2010 - Tacori, the legendary fine jewelry designer known for exquisite platinum and diamond rings, is pleased to unveil the newest installment in their Iconic Passion television campaign - Cupids Arrow. 

In this striking tribute to Cupid, a dramatic golden arrow delivers sparkling treasures from the Simply Tacori Collection, as well as the mythic message of true love.  Featuring one of Tacori’s best-selling styles of engagement rings, the matching his and hers wedding bands illustrate the full romantic bond when Cupid’s Arrow strikes the heart. 

Cupid’s Arrow is the newest installment of Tacori’s Iconic Passion campaign, and follows in the footsteps of the extremely well-received Checkmate TV commercial which launched in July 2009. 

Cupid’s Arrow began airing nationally as a :30sec spot on  July 1st, 2010, and is also the opening video on the Tacori site, garnering more than 10,000 unique visitors per day.  Cupid’s Arrow is a romantic personification of Tacori’s “Golden Arrow” print campaign, which has been running in magazines nationwide since 2009.

Driven by iconic visuals and sonic personifications, the musical composition in the Cupid’s Arrow commercial is a soaring, sultry dedication in love’s most dramatic fashion.   The song featured in Cupid’s Arrow is an edited version of the full-length song “Avec Ton Amour,” which is designed for Tacori lovers to dance the tango of true love.

Written, composed and performed by Sandy Chila, “Avec Ton Amour” has sweetly romantic lyrics like “and every breath I take, I love you more and more,” which make this song ideal for memorable proposal moments, first dances, and more.  “Avec Ton Amour” is available for sale as a single, or as a 4-song album on iTunes or cdbaby.com.

“We are thrilled to continue our Iconic Passion campaign both in print and on television,” said Paul Tacorian of Tacori. “The extremely positive feedback from consumers and retail partners alike make these striking visual and musical Tacori stories a great asset towards our goal of reaching consumers with memorable, provocative and action-driven marketing.”


For more information, visit www.Tacori.com.


About Tacori:


TACORI is famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over four decades.  Spanning four decades, Tacori designs have fused classic elegance with modern inspiration, creating some of the world's most highly regarded and exquisitely beautiful diamond rings, diamond engagement rings, wedding rings, men's wedding bands, diamond earrings, diamond bracelets, diamond necklaces, and 18k925 jewelry.  Handcrafted in California, the remarkably detailed rings and fine jewelry pieces become the timeless symbols of connection that join individuals and generations.



For more information, please contact:
Michelle Adorjan



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