TACORI & ‘Wendy's Lookbook’ Set To Unveil Design Collaboration On November 4
TACORI & ‘WENDY’S LOOKBOOK’ SET TO UNVEIL DESIGN COLLABORATION ON NOVEMBER 4
Fashion Blogger Superstar, Wendy Nguyen to Launch “Promise” Design on her YouTube Channel
LOS ANGELES, CA – October 23, 2013 – TACORI, the renowned jewelry design house, is thrilled to announce that the reveal date of the special collaborative design with fashion blogger Wendy Nguyen of Wendy’s Lookbook has been set for Monday, November 4th, 2013.
The creator and star of the incredibly popular “Wendy’s Lookbook” blog and YouTube channel has been working closely with the TACORI Design Team since being tapped as a ‘Brand Ambassador” in May, and this unveiling will mark the first original content and design produced as a result of the collaboration.
The launch of this special collaborative design will be unveiled on Wendy’s YouTube channel, which will be revealed to her almost half a million subscribers. Concurrently timed for release on November 4th, TACORI will unveil a custom content page with behind-the-scenes details and other insights regarding the highly anticipated collaboration.
Although a top-secret development for the past several months, the project has been called “Promise” internally between the TACORI and Wendy’s Lookbook teams, and will be socially tagged with #Promise for the next several weeks leading to the reveal.
This special TACORI design will be available to purchase in stores beginning November 4th through the brand’s Blue Diamond, Platinum and Gold partners exclusively through March of 2014, after which point it will become available to TACORI’s more than 400+ retail partners. The design will also be available to order directly from The Wendy’s Lookbook website, marking the first ecommerce foray for Wendy.
Limited quantities have already been produced to ensure that the first “Promise” shipments will be received by consumers before the Holidays, and a four week delivery time for all other waitlist purchases will be available for those who wish to special order this unique design.
"I’m humbled and so grateful that the Tacori Family welcomed me with open arms. This is a very special design project that I can’t wait to share with the world!” says Nguyen.
Michelle Adorjan Chila, Senior Vice President of Marketing & PR for TACORI, elaborates on the Brand Ambassador relationship, “The experience of working with Wendy has been amazingly collaborative and open, and we are inspired by the message and meaning of the design we’ve created together.”
“Although Wendy is a top influencer and style expert with impeccable taste, she also has a compelling storytelling capability, and brings an emotional connection with our TACORI community,” continues Adorjan Chila. “We feel like we’ve created a timeless piece that transcends fashion, and becomes more about the meaning of why you’re wearing this design, rather than what your wearing, or how to wear it.”
Through her innovative video content and engaging blog posts, Nguyen has cultivated a community of millions in her omni-channel “Wendy’s Lookbook” enterprise, most notably garnering more than 20 million views on her “25 ways to wear a scarf in 4.5 minutes” YouTube video.
TACORI is famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over five decades. TACORI designs fuse classic elegance with modern inspiration, creating some of the world's most highly regarded and exquisitely beautiful diamond rings, diamond engagement rings, wedding rings, men's wedding bands and fashion jewelry. Handcrafted in California, the remarkably detailed rings and fine jewelry pieces become the timeless symbols of connection that join individuals and generations.
About Wendy’s Lookbook:
Passionate about juvenile justice and inspired by the world around her, Wendy Nguyen takes art, nature, culture, architecture, food, people, and music and fuses them into the artful expression of fashion. With a unique blend of trend-setting and social conscience, she boldly explores the world of style.