Celebrate National Wear Red Day - the first Friday of February each year - by wearing red to show your support for women’s heart disease awareness.  To indicate your unity in this life-saving movement, simply show off a favorite red accessory, item of clothing or piece of jewelry. We suggest this powerful red onyx ring, which positively smolders.  With its 18k yellow gold frame and diamond-studded crescents, this scarlet beauty is a fashion-forward way to show your support!

Featured style: SR101Y23

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Contributing writer: Christina Padis

As the passionately purple birthstone of February, amethysts are a symbol of protection, sincerity and peace of mind. This coveted jewel was described by Moses as a symbol of the Spirit of God, and Russian Empress Catherine the Great sent thousands of miners into the Urals in search of it.  But you don’t have to be Royalty, or even born in February, to savor the regal allure of these bold Lilac Amethyst and crystalline Rose Amethyst gemstones, as they sit atop one another in a fresh, femininely styled earring. Set in eye-catching 18k rose gold bezels, these sweet stunners create a royal hue for any, and every, month of the year.

Featured style: SE102P0113

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Contributing writer: Christina Padis

Valentine’s Day is one of the most romantic days of the year - especially if you’re one of an estimated 230,000 couples each year who get engaged on February 14. For an irresistible Valentine’s Day proposal, express your inner romantic with this classic solitaire engagement ring. The hand-engraving lends a distinct heirloom quality, and the heart detail just below the crown of the diamond makes a subtle statement of forever amour. It will be a holiday your Valentine will always remember … each and every time she looks at her finger.

Featured style: 10937

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Contributing writer: Christina Padis

February just started and ’tis the season to stay warm with layers of scarves, coats and gloves.  And while adding ice to your ensemble may sound contrary, we think that one way to keep things hot is with a touch of diamonds. This petite, glittering snowflake from Tacori’s “Small Wonders” collection has flexible details, allowing this dainty piece to move with your skin, giving the diamonds some sweet shine.  Understated enough to wear every day, an additional layer of a second sparkling diamond chain will add just the right amount of extra ice to go out at night.

Featured style(s): FP650 and FC10432

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These bold drop earrings are Tacori’s answer to what we’ve seen on the
red carpet during the Award Season in Los Angeles: flaunting a bare neck to favor a pair of statement-making glamorous earrings.  Waves of light linger around minty sea-foam Prasiolite and tart Lemon Quartz for a dramatic look of old Hollywood glamour, a la silver screen sirens Marilyn Monroe and Brigette Bardot. Hints of color provide intrigue when paired with this season’s neutral gowns of taupe, black, silver and gold; and priced at $950, Tacori’s 18k925 Collection proves that you don’t need to be a starlet to look like one.

Featured style: SE102Y0712

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Crescent Silhouette ring set

The distinguishing factor between design and art, is purpose. For every artistic design by Tacori, there too exists a purpose.  In this stunning engagment ring set, lace-like signature Tacori crescent silhouettes create windows of light along the sides for interest from every angle. This aesthetic not only imparts a signature contemporary heirloom quality, but also act with purpose to illuminate the  diamonds’ natural beauty.   With this ring, art and beauty unite for love’s purpose.

Featured style: HT251012x, HT2510B

Upcoming Tacori Trunkshow & Events:

If you’re looking for TACORI in Hawaii, we encourage you to please call and make an appointment at The Wedding Ring Shop!

by:  Marcy Medina

LOS ANGELES - Tacori is making the rainbow connection.

The Glendale, Calif.-based fine jewelry company best known for its bridal line is expanding into the colored gemstone market for spring with the 18k925 line, launching in 30 doors nationwide next month.

The family-run company, founded by Haig Tacorian in 1985, began with platinum and diamond engagement rings and wedding bands, and added a fine jewelry fashion line four years ago. In 2007, it launched Tacori IV, a line of platinum-clad sterling silver and cubic zirconium pieces sold exclusively on QVC.

The 18k925 line, named for the 18k yellow and rose gold and sterling silver used in it, aims to capture the attainable luxury market with a 100-piece collection priced from $350 for a sterling chain link bracelet to $3,000 for a gemstone pendant necklace with diamond accents. Most pieces feature faceted colored stones such as rose amethyst, red onyx, citrine and lemon, smoky and cognac quartz.

All four collections feature the trademarked Tacori crescent shape and the company’s contemporary heirloom aesthetic.

“We realize there are customers who are not shopping for wedding rings and that the opportunity in this category is huge because it’s a larger marketplace,” said Paul Tacorian, Haig’s son and senior vice president of sales and merchandising. “Our initial goal is for 18k925 to become a $100 million business. Not in the next 12 months, but eventually.”

In order to differentiate the line in the market, Haig Tacorian and lead designer Garo Karounian created details such as intricate metalwork visible beneath the center stone on cocktail rings and combinations such a clear quartz over turquoise or mother-of-pearl doublets, giving the stones a different color when viewed from the side or above.

“We needed to give women a reason to buy by creating a distinct look,” Haig said. “Bridal will always be the core of the company, but the possibilities are endless with fashion jewelry.”

Tacori will roll out two 18k925 collections a year that will retail at Michael C. Fina in Manhattan and Solomon Brothers Fine Jewelry in Atlanta, among others, and eventually plans to introduce a men’s line.

TACORI Launches New 18K925 Collection

~ Iconic Glamour, Made Modern.  Arriving in select stores in December ~

Los Angeles ~ November 23, 2009 -  TACORI, the legendary fine jewelry designer known for exquisite platinum and diamond engagement rings, is pleased to announce the launch of the new 18K925 Collection. This glamorous collection of fashion-forward 18k925 jewelry designs will begin arriving in 28 select TACORI retailers across North America in December, and the price of each 18k925 piece ranges from $300-$2,000.

Stylish and playful, with colorfilled gemstones and unique details, the Tacori 18k925 Collection is a modern take on iconic glamour. The sleek, modern 18k925 name refers to the 18k gold and .925 silver combination that makes these pieces bold, significant, and special.

Diamonds, colorful gemstones, exquisite quartz and creative doublets set this collection apart from any other.  TACORI’s signature crescent motif of interlocking half-moon arcs is incorporated into all 18k925 designs, and a golden TACORI “gem seal” is elegantly incorporated in virtually all of the 18k925 pieces as an added mark of authenticity.

The Tacori 18K925 Collection will offer full jewelry suites of stunning rings, necklaces, pendant enhancers, bracelets, earrings, and more.  The 18k925 Collection offers the timeless elegance of TACORI, in contemporary prices that trendsetters and jewelry lovers can afford.

Paul Tacorian, SVP Sales and Marketing, will be making personal appearances at select 18k925 Launch parties across the country to debut the new 18k925 Collection, including Solomon Brothers Fine Jewelry in Atlanta, Georgia and Arthur’s Jewelers in Roseville, Minnesota.

For a full list of the exclusive TACORI retailers who carry the 18k925 Collection, please visit: http://www.tacori.com/where-to-buy.php

To view the 18k925 Collection online, please visit: http://tacori.com/Fine-Jewelry/Collections/18K925

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About TACORI:

Spanning four decades, TACORI has been a highly regarded designer of jewelry, creating unique pieces that fuse heirloom elegance with modern styling. For more information about TACORI, please visit www.tacori.com.

The TACORI Checkmate Commercial

The Tacori commercial brings the iconic Tacori chess advertisment to life. In this vignette, sculpted ebony and bone chess pieces are a striking visual metaphor of the passion of conquest — highlighting the stunning Tacori “Dantela Collection” engagement rings.