LOS ANGELES - TACORI, the legendary fine jewelry designer known for exquisite platinum and diamond engagement rings, is pleased to announce the winner of their TACORI Mating Game sweepstakes on Facebook, Michelle Rey.

“The TACORI Mating Game had a fantastic turn-out on Facebook,” said a TACORI representative. “Even after entering the sweepstakes many of our Mating Game contestants replayed to see which quirky character, romantic wedding proposal, and gorgeous TACORI diamond ring they would be matched with next!”

The sweepstakes, which ran from February 10 to February 28, tempted almost 14,000 TACORI Facebook fans to play the TACORI Mating Game. The first-ever jewelry industry online interactive game, the whimsical and witty TACORI Mating Game takes players through five different dating situations. Cheeky Brit Guy Goodall then reveals the player’s ideal match, engagement ring and wedding proposal. Read more

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Categories: Tacori Press Releases

TACORI answers the Question: “Should Engagement Rings be a Surprise?”

LOS ANGELES, CA – November 9, 2010 – When it comes to the proposal, many people are conflicted on whether the engagement rings should be a complete surprise, or whether the woman who it is intended for should have input on the ring style. TACORI, the leading designer in platinum and diamond engagement rings and wedding rings, sought to get to the bottom of the age-old debate, with a TACORI Poll asking “Should the engagement ring be a surprise?”

With hundreds of respondents to this poll, TACORI found that although many women love the romantic idea of a surprise, fewer than 25% of women want the proposal to be a complete surprise.

Almost 70% of women agree that SHE should have some sort of input on the ring – but that the proposal itself should be a surprise.  A small percentage, 6%, want to jointly plan both the ring and the engagement with their partner. 

In addition to 231 respondents to the poll question, TACORI’s Facebook page had 302 interactions on this question, and 152 comments. Most women responding to the poll wanted to pick out their own ring, but still be surprised with the proposal.

So how do future brides balance their desire to both have input into the ring, and still be romantically surprised when the ring is presented?  Here is a sample of the TACORI Facebook fan comments about this poll:

• Definitely [the proposal] should be a surprise…I went to the TACORI website and picked out my 5 absolute favorite settings and gave him my thoughts on the ideal center stone with a few different variations…That way my engagement ring will be a total surprise, but it’s inevitable that I’ll absolutely love it.

• I believe THE PROPOSAL itself should be a surprise, but c’mon if we’re going to wear our rings for the rest of our lives and it’s going to serve as a symbol of our union then I think we should have some input as to what it’s going to look like. Besides, what guy wouldn’t be happy and reassured by the fact that he already knows his future fiancé is going to love her ring. Happy wife, happy life. Duh

• I like the idea of proposing with a center stone and picking out the rings together.

• A “helped” surprise. I think you should tell/show him what ring you want and then he should actually go out and get it for you when you least expect it.

• We picked [the ring] out together, but he surprised me with the rest. I didn’t get to see the ring or even know that it was ready until our special night. The night he asked me to be his wife was, and still is, the most romantic evening of my life.

• Depends on the dynamic of the relationship. Some couples would prefer it to be a surprise while others would like to make such an investment decision together. For us, we wanted to pick out the ring together and then the proposal was a surprise ;] Worked out perfectly for us.

• I do believe it should be a surprise but I don’t see anything wrong with leaving picture hints around the house just to give him a li’l help…

 “We’ve learned that women very much like the surprise aspect of the proposal, but it’s still extremely important that the engagement ring – perhaps the single most significant piece of jewelry that a woman will wear – reflects her personal style,” said a TACORI representative. “If you are getting ready to propose, we recommend that you look for engagement ring hints, such as:  she’s friends with TACORI on Facebook; she follows @TACORI on Twitter; she’s leaving magazines open to TACORI’s advertisements; she’s bookmarked www.TACORI.com.   She wants her future husband to know what she likes, and she’s hoping that her future husband is picking up these little hints!”

To read more feedback from the poll, become a fan of TACORI on Facebook. For more information on picking out the perfect engagement ring, visit http://www.TACORI.com/.

About TACORI:

TACORI is famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over four decades. TACORI designs fuse classic elegance with modern inspiration, creating some of the world’s most highly regarded diamond rings and exquisite jewelry.

Tags: engagment rings, poll, surprise
Categories: Tacori Press Releases

~ Cupid’s Arrow is the newest installment of Tacori’s Iconic Passion campaign ~

LOS ANGLES, CA, July 5, 2010 – Tacori, the legendary fine jewelry designer known for exquisite platinum and diamond rings, is pleased to unveil the newest installment in their Iconic Passion television campaign – Cupids Arrow. 

In this striking tribute to Cupid, a dramatic golden arrow delivers sparkling treasures from the Simply Tacori Collection, as well as the mythic message of true love.  Featuring one of Tacori’s best-selling styles of engagement rings, the matching his and hers wedding bands illustrate the full romantic bond when Cupid’s Arrow strikes the heart. 

Cupid’s Arrow is the newest installment of Tacori’s Iconic Passion campaign, and follows in the footsteps of the extremely well-received Checkmate TV commercial which launched in July 2009. 

Cupid’s Arrow began airing nationally as a :30sec spot on  July 1st, 2010, and is also the opening video on the Tacori site, garnering more than 10,000 unique visitors per day.  Cupid’s Arrow is a romantic personification of Tacori’s “Golden Arrow” print campaign, which has been running in magazines nationwide since 2009.

Driven by iconic visuals and sonic personifications, the musical composition in the Cupid’s Arrow commercial is a soaring, sultry dedication in love’s most dramatic fashion.   The song featured in Cupid’s Arrow is an edited version of the full-length song “Avec Ton Amour,” which is designed for Tacori lovers to dance the tango of true love.

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Tags: cupid's arrow, Tacori Cupid's Arrow Commercial, Tacori Cupid's Arrow Press Release, Tacori TV Commercial
Categories: Tacori News, Tacori Press Releases

~ Due to Popular Demand, Tacori’s “Checkmate” Song Becomes Free Downloadable Ringtone ~

The Free Ringtone is only available in one place in the world, the Tacori blog

LOS ANGLES, CA, June 21, 2010 -

Tacori, the legendary fine jewelry designer known for exquisite platinum rings and diamond rings, is pleased to announce that the wildly popular musical composition featured in its Checkmate TV commercial, “Ooh la, mi cha cha cha,” is now available as a free Tacori ringtone.

The 30 second song, “Ooh la, mi cha cha cha,” was created as an exclusive composition for Tacori as a backdrop to their iconic Checkmate commercial, currently airing nationwide.   Written and composed by Sandy Chila, award-winning vocalist Michelle Harding brings the playful “Ooh la, mi cha cha cha” song to life in the memorable “Checkmate” spot which features sculpted ebony and bone chess pieces acting as a striking visual metaphor for the passion of conquest.

After a large and very positive response to the song featured in this commercial, Tacori is pleased to announce that “Ooh la, mi cha cha cha,” which can be heard from their homepage Tacori.com, will be available as a free ringtone.  Those who are interested will be able to download the ringtone for a limited time from the Tacori blog.

“We featured this song in our television ad and immediately received an overwhelming amount of positive feedback,” said Paul Tacorian of Tacori. “Instead of charging customers for it, we have decided to give it away for free as a way of saying thank you to the community for supporting Tacori.”

The commercial is dedicated to the exceptional Dantela Collection of diamond engagement rings. The name Dantela means “lace” in Romanian, and is a reference to the beautifully delicate designs in the one-of-a-kind collection of wedding rings in which diamonds bloom the center stone and provide intricate appeal.

To download the “Ooh la, mi cha cha cha” ringtone, visit http://www.tacori.com/news/2010/06/download-the-tacori-checkmate-ringtone/.

To read more on this topic, visit: http://www.tacori.com/news/2010/06/free-ringtone-giveaway-checkmate-ooh-la-mi-cha-cha-cha/

About Tacori:

TACORI is famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over four decades.  Spanning four decades, Tacori designs have fused classic elegance with modern inspiration, creating some of the world’s most highly regarded and exquisitely beautiful diamond rings, diamond engagement rings, wedding rings, men’s wedding bands, diamond earrings, diamond bracelets and diamond necklaces.

Tags: Checkmate, free ringtone, mi cha cha cha, ooh la
Categories: Tacori News, Tacori Press Releases

TACORI Launches New 18K925 Collection

~ Iconic Glamour, Made Modern.  Arriving in select stores in December ~

Los Angeles ~ November 23, 2009 –  TACORI, the legendary fine jewelry designer known for exquisite platinum and diamond engagement rings, is pleased to announce the launch of the new 18K925 Collection. This glamorous collection of fashion-forward 18k925 jewelry designs will begin arriving in 28 select TACORI retailers across North America in December, and the price of each 18k925 piece ranges from $300-$2,000.

Stylish and playful, with colorfilled gemstones and unique details, the Tacori 18k925 Collection is a modern take on iconic glamour. The sleek, modern 18k925 name refers to the 18k gold and .925 silver combination that makes these pieces bold, significant, and special.

Diamonds, colorful gemstones, exquisite quartz and creative doublets set this collection apart from any other.  TACORI’s signature crescent motif of interlocking half-moon arcs is incorporated into all 18k925 designs, and a golden TACORI “gem seal” is elegantly incorporated in virtually all of the 18k925 pieces as an added mark of authenticity.

The Tacori 18K925 Collection will offer full jewelry suites of stunning rings, necklaces, pendant enhancers, bracelets, earrings, and more.  The 18k925 Collection offers the timeless elegance of TACORI, in contemporary prices that trendsetters and jewelry lovers can afford.

Paul Tacorian, SVP Sales and Marketing, will be making personal appearances at select 18k925 Launch parties across the country to debut the new 18k925 Collection, including Solomon Brothers Fine Jewelry in Atlanta, Georgia and Arthur’s Jewelers in Roseville, Minnesota.

For a full list of the exclusive TACORI retailers who carry the 18k925 Collection, please visit: http://www.tacori.com/where-to-buy.php

To view the 18k925 Collection online, please visit: http://tacori.com/Fine-Jewelry/Collections/18K925

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About TACORI:

Spanning four decades, TACORI has been a highly regarded designer of jewelry, creating unique pieces that fuse heirloom elegance with modern styling. For more information about TACORI, please visit www.tacori.com.

Tags: 18k925, 18k925 Collection, barbados blue, celebrity, citrine, colored gemstones, diamond jewelry, hot brand, onyx, Paul Tacorian, quartz, quartz jewelry, red onyx, rose gold, Tacori, Tacori 18k925, worth the money, yellow gold
Categories: 18k925, Tacori Press Releases

(L-r: Paul, Nadine, Gilda & Haig Tacorian)

The TACORI Family Launches New 18K925 Collection

Los Angeles – September 16, 2009 – TACORI launched the new 18K925 Collection last night at the Sunset Tower Hotel with special guest Ali Larter.

The Tacori 18K925 Collection represents a new collection of Tacori design, specifically referring to the 18K gold and 925 silver metal combination that makes these pieces bold, fun and wearable. The new 18k925 Collection is full of colorful gemstones, and stylishly takes iconic glamour and adds a modern Tacori twist. The price range for the Tacori 18k925 Collection is between $400 and $3,000.

The Tacori family – Paul Tacorian, Nadine Tacorian Arzerounian, Gilda Tacorian and Haig Tacorian – were all on-hand for the unveiling. Celebrity guests included Ali Larter (“Hero’s”), Christina Hendricks (“Mad Men”), Topher Grace (Spider-Man 3), Jennifer Finnigan (“The Bold and the Beautiful”) and Maeve Quinlan (“90210″).

Ali Larter was wearing a Tacori 18K925 Barbados blue pendant with a yellow gold and diamond crescent silhouette frame, layered with an 18k925 Rockin Oval-link necklace. Her Tacori 18k925 ring was yellow gold and clear rose-cut quartz with diamonds, and her Tacori 18k925 earrings were citrine quartz studs.

Christina Hendricks of Mad Men wore a TACORI Champagne Sunset rose gold and diamond ring.

Three-time Emmy winner Jennifer Finnigan wore a Tacori 18K925 sea foam mint green prasiolite suite of earrings, pendant and ring.

[Show as slideshow]

Tags: 18k925, Ali Larter, celebrity, Christina Hendricks, diamond jewelry, diamonds, hot brand, InStyle, Jennifer Finnigan, Maeve Quinlan, red carpet, Tacori, Tacori 18k925
Categories: Celebrities in Tacori, Style: How to Wear, Tacori Press Releases

Tacori & Michael C. Fina Dash for Diamonds in NYC!

Michael C. Fina and Tacori Host New York City Scavenger Hunt

Featuring Prizes Totaling over $600,000 and Televised Proposal

Proceeds to benefit The Leukemia & Lymphoma Society

NEW YORK, NY (August 19, 2009) - Michael C. Fina and TACORI, leaders in the jewelry and bridal industry, have partnered to host a diamond scavenger hunt in Manhattan on September 12, 2009 at 12:00 noon entitled the “Diamond Dash: Dash for a Diamond & A Cure.” Proceeds generated through the dash will support The Leukemia & Lymphoma Society (LLS), of which Michael C. Fina is a National Supporting Sponsor.

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Tags: charity, Diamond dash, diamond engagement ring, leukemia, michael c fina, tacori diamond
Categories: Engagement Rings, Tacori Events, Tacori News, Tacori Press Releases

For Immediate Release

TACORI’s COPYRIGHT and TRADE DRESS UPHELD

~ Court enters judgment in favor of TACORI for over one million dollars” ~

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Tags: crescent silhouette, designer ring, diamond jewelry, Paul Tacorian, signature crescent silhouette, Signature Logo, Tacori, Tacori Advertisements
Categories: Tacori News, Tacori Press Releases

Tacori Men's Wedding Band, featured in National Jeweler

Wedding Bands for men by TACORI are spotlighted in National Jeweler.

“Brides and grooms love the opportunity to touch and feel the pieces they’ll spend a lifetime wearing”, says National Jeweler

TACORI’s new Men’s Crescent collection has all the touches…. Satin finish… Pebbled Beaches… High Gloss Polished… Diamond Accents… and more. Featured style no. 677YS.

Issue: March 2009

Tags: Men's Wedding Bands, yellow gold
Categories: Men's Wedding Bands, Tacori News, Tacori Press Releases

Tacori named Hot Brand

TACORI’s beautiful designs keep our brand top-of-mind for retailers and consumers alike, as ranked by InStore Magazine.

In the March issue of InStore Magazine, TACORI is mentioned as a HOT BRAND (among brands like: Rolex, John Hardy, and Scott Kay)… and advertising in W Magazine (among brands like: Cartier, Yurman and Piaget).

Issue: March 2009

Tags: hot brand, visibility
Categories: Tacori News, Tacori Press Releases