We’re not going to bore you with talk about gemological properties; no aspect ratios, or table-to-face brilliance factors.   No facet counts, nor light performance specifications.

But we are going to put the spotlight on that intangible quality that makes an engagement ring stand apart from the crowd: Presence.

This engagement ring has it.  We call this ring a Five Table Ring…because you can see it, from five tables away.

With spectacular presence and “hand appeal”, this engagement ring is not for the timid.  Demanding to be admired, it’s brilliant round center stone is enhanced with a crown of diamonds.  Tapered baguettes rain along the shoulders of the ring for a dramatic contrast, and diamonds add intrigue and unrestrained glamour from every unexpected angle.

If you’re wearing this engagement ring – prepare to turn heads and stop traffic with it!

Featured style: HT2531RD12x

 

~ Cupid’s Arrow is the newest installment of Tacori’s Iconic Passion campaign ~

 

LOS ANGLES, CA, July 5, 2010 – Tacori, the legendary fine jewelry designer known for exquisite platinum and diamond rings, is pleased to unveil the newest installment in their Iconic Passion television campaign – Cupids Arrow. 

In this striking tribute to Cupid, a dramatic golden arrow delivers sparkling treasures from the Simply Tacori Collection, as well as the mythic message of true love.  Featuring one of Tacori’s best-selling styles of engagement rings, the matching his and hers wedding bands illustrate the full romantic bond when Cupid’s Arrow strikes the heart. 

Cupid’s Arrow is the newest installment of Tacori’s Iconic Passion campaign, and follows in the footsteps of the extremely well-received Checkmate TV commercial which launched in July 2009. 

Cupid’s Arrow began airing nationally as a :30sec spot on  July 1st, 2010, and is also the opening video on the Tacori site, garnering more than 10,000 unique visitors per day.  Cupid’s Arrow is a romantic personification of Tacori’s “Golden Arrow” print campaign, which has been running in magazines nationwide since 2009.

Driven by iconic visuals and sonic personifications, the musical composition in the Cupid’s Arrow commercial is a soaring, sultry dedication in love’s most dramatic fashion.   The song featured in Cupid’s Arrow is an edited version of the full-length song “Avec Ton Amour,” which is designed for Tacori lovers to dance the tango of true love.

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Revisiting the Classics is a traditional summer pastime.  Many a summer vacay or long weekend has been spent immersed in  Bronte, Hemingway or Plath.  And while these literary giants bring us to historical times and places, our thoughts also tend towards…surprise (!)…the vintage jewelry of the times.

Imagine Fitzgerald’s Great Gatsby-era, in the pinnacle of fabulously flaunted socialiates, and we asked ourselves: what would the lovely Daisy Buchanan wear as her engagement ring?

From our own archive vault of Tacori classics, we picked a spectacular — yet tasteful — traditional three-stone engagement ring for Daisy.  As a true American princess, the princess-cut seemed a natural fit as her diamond shape.  Clean, 4-corner prongs hold the hero diamonds securely, and the sparkle is amplified with channels of square cut diamonds helping echo the symmetrical shimmer from every angle.

Handcrafted with vintage designer touches such as milligrain trimwork detailing, and the signature crescent silhouettes on the side of the ring, we feel that this engagement ring is an ideal made-in-America ring for a classic Lady.

Featured style: HT243012

Aim for the heart. In this striking tribute to Cupid, a dramatic golden arrow delivers sparkling treasures from the Simply Tacori Collection, as well as the mythic message of true love.  Featuring one of Tacori’s best-selling engagement ring styles (2565RD9), the matching matching his and hers wedding bands illustrate the full romantic bond when Cupid’s Arrow strikes the heart.

Musically, “Cupid” is moved with a soaring, sultry dedication in love’s most dramatic fashion.   This song, entitled “Avec Ton Amour“, is a full-length song designed for Tacori lovers to dance the tango of true love.

Written, composed and performed by Sandy Chila, “Avec Ton Amour“‘s sweetly romantic lyrics like “and every breath I take, I love you more and more…” make this song ideal for memorable proposal moments, first dances, and more.    “Avec Ton Amour” is available for sale as a single, or as a 4-song album on iTunes or cdbaby.com.

“Cupid” is the newest installment of Tacori’s Iconic Passion  campaign, and follows in the footsteps of the extremely well-received “Checkmate” tv commercial.  This :30sec spot, began airing nationally on  July 1st, 2010.  It is a romantic personification of Tacori’s ‘Golden Arrow’ print campaign, which has been running in magazines nationwide since 2009.

July just started and the long 4th of July Independence Weekend awaits…replete with picnics on green grass, fresh red watermelon for dessert, and grilled delights smoking on the Webber.

Turn up the Summer heat with some serious style of your own with sizzling hot Tacori gems in patriotic colors:  Smoldering Red Onyx or Barbados Blue, both from our 18k925 Collection, and well-priced from $770-$1410 (as pictured).

Seriously stylish with playful colorfilled gemstones and unique designer details, the 18k925 Collection is a modern take on iconic glamour. Priced from $300-$2,000, these stylish designs represent the new, modern collection of Tacori design, specifically referring to the 18K gold and .925 silver metal combination that makes these pieces bold, fun and wearable.

‘What’s in a name? that which we call a rose / By any other name would smell as sweet.”

In this blushing rose amethyst 18k925 ring, structural crescent designs in glossy .925 silver form the contours of this vibrant form, with sweet 18k rose gold and glittering diamonds framing the bold cushion-cut shape for a fantasy bouquet of subtle sophistication and modern design.  MSRP: $1,100

‘What’s in a name?’ – that this ring is a Blooming Rose Amethyst matters naught.  What matters most is the beauty, the design, the connection — were this name not “Tacori” – it would still be beautiful.

Featured style(s): SR100p13

Does “simple” have to mean “boring?”  Not with this Simply Tacori style.

Engagement rings are by their very nature intended to be forever.  A timeless treasure that a woman can wear — and love — for a lifetime.   However, finding an engagement ring that has classic style, yet transcends beyond “basic” can present a challenge to the untrained eye.

Allow us to offer this stunningly deceptively “simple” Tacori engagement ring as an example.  Immediately, we’re drawn in by the contemporary sparkle from the modern 1.5ct princess-cut center diamond, and art deco appeal of the symmetrical square-cut diamonds set side-by-side along the sides of the ring.

The classic strength of the four-prong center diamond setting is offset with the delicacy of the millgrain detail along the sides, and a channel of diamonds seamlessly streams along the shoulders of the ring, whose clean lines impart elegance and timelessness.  Is making a ring like this “simple”?  Somewhat.  Boring?  Never.

Featured Style. 2576PR65

Sometimes true love travels a straight path, yet more often,  Love is found along a winding road of crisscrossed lives and lovers.  Love can take us on that journey, as it becomes  more than simply a destination.

This beguiling engagement ring with its ribbon-twisted  band personifies this love story told through Diamonds, with the ups and down of the two lives seen in the path of the diamond-studded band, and the magical meeting of  “the  one” displayed with the magnificently brilliant round center diamond.

The center diamond could be interpreted as a symbol of a significant other, of  the wearer, or of the union together.   Yet no matter how you see  the design on this diamond-crossed engagement ring, one thing is certain:  it is a supreme symbol of Love.

Featured style(s): 2565RD9

Follow us on Twitter @Tacori and add “Tacori” as a friend on Facebook.

The Free Tacori Ringtone is only Available one Place in the World, Here!

A note from Paul Tacorian, of Tacori:

“We began playing our Checkmate commercial with the “Ooh la, mi cha cha cha” song and immediately received an overwhelming amount of positive feedback. Instead of charging customers for it, we have decided to give it away for free as a way of saying thank you to the community for supporting Tacori. This ringtone download will only be available on this Tacori blog post for a limited amount of time.”

This blog is the only place in the world where you can download the Tacori’ “Checkmate” Ringtone ~ Ooh la, mi cha cha cha. If you are a fan of the song, we kindly ask that you like our Facebook page by clicking the button below:

Follow the step-by-step instructions below to Download the Ringtone. Or, email Tacori at info@tacori.com to receive the MP3 Ringtone format and instructions on how to download on your Mobile Phone. Enjoy!

How to Download the Tacori Ringtone to Your Computer

1. Right click the image or link above
2. Select the option to “Save Link As” in Firefox or “Save Target As” in Internet Explorer
3. Save the link to your computer

How to Transfer the Tacori Ringtone to Your Mobile Phone

Now that you have the Ringtone saved to your computer, you can transfer it to your Mobile Phone.

1. From your computer, email the MP3 ringtone as an attachment, to your Mobile phone
2. Now, from your Mobile phone, open the email, and the attachment
3. Save the MP3 file as a ringtone on your Mobile phone
4. (You can also transfer the ringtone via USB chord).
5. Enjoy!

How to Download if you are Browsing from a Mobile Phone

1. Using your Mobile Phone, navigate to the Tacori Checkmate Ringtone Blogpost (You are here now)
2. Once there, click the image or link to download
3. Choose the option to “Save” the MP3 file
4. Save the MP3 file to your smart phone
5. The file will now be ready to play in your media section
6. Navigate to your media section
7. Open your ringtones folder
8. Select my ringtones
9. Select the option to “Set as Ringtone”

How to Upload to iPhone

To download the ringtone to your iPhone you must first download it to your computer. Everything for your iPhone needs to go through iTunes-music. After you have downloaded the ringtone to your computer, follow the easy steps laid out in this article. If you would like to use a free ringtone creator for your iPhone you can learn more about that here.

More on the Tacori’ “Checkmate” Ringtone ~ Ooh la, mi cha cha cha
The 30 second song, “Ooh la, mi cha cha cha”, was created as an exclusive composition for Tacori as a backdrop to the iconic Checkmate commercial, currently airing nationwide. Written and composed by Sandy Chila, award-winning vocalist Michelle Harding is the sultry songstress who brought the playful “Ooh la, mi cha cha cha” song to life.

In the memorable “Checkmate” spot, sculpted ebony and bone chess pieces act as a striking visual metaphor for the passion of conquest, which highlight the Tacori “Dantela Collection” of wedding rings. The musical composition is a sonic personification of the playfully passionate dance between a King, as he falls to his knees in the game of Love in order to crown his Queen.

Read the Tacori “Checkmate” Ringtone Press Release

Watch the Tacori “Checkmate” Ringtone Commercial on YouTube

~ Due to Popular Demand, Tacori’s “Checkmate” Song Becomes Free Downloadable Ringtone ~

The Free Ringtone is only available in one place in the world, the Tacori blog

LOS ANGLES, CA, June 21, 2010 -

Tacori, the legendary fine jewelry designer known for exquisite platinum rings and diamond rings, is pleased to announce that the wildly popular musical composition featured in its Checkmate TV commercial, “Ooh la, mi cha cha cha,” is now available as a free Tacori ringtone.

The 30 second song, “Ooh la, mi cha cha cha,” was created as an exclusive composition for Tacori as a backdrop to their iconic Checkmate commercial, currently airing nationwide.   Written and composed by Sandy Chila, award-winning vocalist Michelle Harding brings the playful “Ooh la, mi cha cha cha” song to life in the memorable “Checkmate” spot which features sculpted ebony and bone chess pieces acting as a striking visual metaphor for the passion of conquest.

After a large and very positive response to the song featured in this commercial, Tacori is pleased to announce that “Ooh la, mi cha cha cha,” which can be heard from their homepage Tacori.com, will be available as a free ringtone.  Those who are interested will be able to download the ringtone for a limited time from the Tacori blog.

“We featured this song in our television ad and immediately received an overwhelming amount of positive feedback,” said Paul Tacorian of Tacori. “Instead of charging customers for it, we have decided to give it away for free as a way of saying thank you to the community for supporting Tacori.”

The commercial is dedicated to the exceptional Dantela Collection of diamond engagement rings. The name Dantela means “lace” in Romanian, and is a reference to the beautifully delicate designs in the one-of-a-kind collection of wedding rings in which diamonds bloom the center stone and provide intricate appeal.

To download the “Ooh la, mi cha cha cha” ringtone, visit http://www.tacori.com/news/2010/06/download-the-tacori-checkmate-ringtone/.

To read more on this topic, visit: http://www.tacori.com/news/2010/06/free-ringtone-giveaway-checkmate-ooh-la-mi-cha-cha-cha/

About Tacori:

TACORI is famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over four decades.  Spanning four decades, Tacori designs have fused classic elegance with modern inspiration, creating some of the world’s most highly regarded and exquisitely beautiful diamond rings, diamond engagement rings, wedding rings, men’s wedding bands, diamond earrings, diamond bracelets and diamond necklaces.