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Posts Tagged ‘Checkmate’

Tacori Announces Free Ringtone Giveaway

June 21st, 2010
Posted by Michelle Adorjan

~ Due to Popular Demand, Tacori’s “Checkmate” Song Becomes Free Downloadable Ringtone ~

The Free Ringtone is only available in one place in the world, the Tacori blog

LOS ANGLES, CA, June 21, 2010 -

Tacori, the legendary fine jewelry designer known for exquisite platinum rings and diamond rings, is pleased to announce that the wildly popular musical composition featured in its Checkmate TV commercial, “Ooh la, mi cha cha cha,” is now available as a free Tacori ringtone.

The 30 second song, “Ooh la, mi cha cha cha,” was created as an exclusive composition for Tacori as a backdrop to their iconic Checkmate commercial, currently airing nationwide.   Written and composed by Sandy Chila, award-winning vocalist Michelle Harding brings the playful “Ooh la, mi cha cha cha” song to life in the memorable “Checkmate” spot which features sculpted ebony and bone chess pieces acting as a striking visual metaphor for the passion of conquest.

After a large and very positive response to the song featured in this commercial, Tacori is pleased to announce that “Ooh la, mi cha cha cha,” which can be heard from their homepage Tacori.com, will be available as a free ringtone.  Those who are interested will be able to download the ringtone for a limited time from the Tacori blog.

“We featured this song in our television ad and immediately received an overwhelming amount of positive feedback,” said Paul Tacorian of Tacori. “Instead of charging customers for it, we have decided to give it away for free as a way of saying thank you to the community for supporting Tacori.”

The commercial is dedicated to the exceptional Dantela Collection of diamond engagement rings. The name Dantela means “lace” in Romanian, and is a reference to the beautifully delicate designs in the one-of-a-kind collection of wedding rings in which diamonds bloom the center stone and provide intricate appeal.

To download the “Ooh la, mi cha cha cha” ringtone, visit http://www.tacori.com/news/2010/06/download-the-tacori-checkmate-ringtone/.

To read more on this topic, visit: http://www.tacori.com/news/2010/06/free-ringtone-giveaway-checkmate-ooh-la-mi-cha-cha-cha/

About Tacori:

TACORI is famous for their internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of fine jewelry for over four decades.  Spanning four decades, Tacori designs have fused classic elegance with modern inspiration, creating some of the world’s most highly regarded and exquisitely beautiful diamond rings, diamond engagement rings, wedding rings, men’s wedding bands, diamond earrings, diamond bracelets and diamond necklaces.

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Categories: Tacori News, Tacori Press Releases

The TACORI Checkmate Commercial

June 14th, 2010
Posted by Michelle Adorjan

The TACORI Checkmate Commercial

The Tacori commercial brings the iconic Tacori chess print advertisement for unique engagement rings to life. In this vignette, sculpted ebony and bone chess pieces are a striking visual metaphor of the passion of conquest — highlighting the stunning Tacori “Dantela Collection” engagement rings.

With music written and composed by Sandy Chila, award-winning vocalist Michelle Harding is the sultry songstress who brings the playful “Ooh la, mi cha cha cha” song to life.   The musical composition is a sonic personification of the playfully passionate dance between a King, as he falls to his knees in the game of Love in order to crown his Queen.

Tacori is pleased to announce that this song, “Ooh la, mi cha cha cha“, will soon be available as a FREE Tacori ringtone.  Those who are interested will be able to download the ring tone for free straight from the Tacori blog (stay tuned!).

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Tacori Checkmate Commercial

November 13th, 2009
Posted by Michelle Adorjan

The TACORI Checkmate Commercial

The Tacori commercial brings the iconic Tacori chess advertisment to life. In this vignette, sculpted ebony and bone chess pieces are a striking visual metaphor of the passion of conquest — highlighting the stunning Tacori “Dantela Collection” engagement rings.

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Categories: Engagement Rings, Tacori Videos