~ Cupid’s Arrow is the newest installment of Tacori’s Iconic Passion campaign ~

LOS ANGLES, CA, July 5, 2010 – Tacori, the legendary fine jewelry designer known for exquisite platinum and diamond rings, is pleased to unveil the newest installment in their Iconic Passion television campaign – Cupids Arrow. 

In this striking tribute to Cupid, a dramatic golden arrow delivers sparkling treasures from the Simply Tacori Collection, as well as the mythic message of true love.  Featuring one of Tacori’s best-selling styles of engagement rings, the matching his and hers wedding bands illustrate the full romantic bond when Cupid’s Arrow strikes the heart. 

Cupid’s Arrow is the newest installment of Tacori’s Iconic Passion campaign, and follows in the footsteps of the extremely well-received Checkmate TV commercial which launched in July 2009. 

Cupid’s Arrow began airing nationally as a :30sec spot on  July 1st, 2010, and is also the opening video on the Tacori site, garnering more than 10,000 unique visitors per day.  Cupid’s Arrow is a romantic personification of Tacori’s “Golden Arrow” print campaign, which has been running in magazines nationwide since 2009.

Driven by iconic visuals and sonic personifications, the musical composition in the Cupid’s Arrow commercial is a soaring, sultry dedication in love’s most dramatic fashion.   The song featured in Cupid’s Arrow is an edited version of the full-length song “Avec Ton Amour,” which is designed for Tacori lovers to dance the tango of true love.

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Tags: cupid's arrow, Tacori Cupid's Arrow Commercial, Tacori Cupid's Arrow Press Release, Tacori TV Commercial
Categories: Tacori News, Tacori Press Releases

Aim for the heart. In this striking tribute to Cupid, a dramatic golden arrow delivers sparkling treasures from the Simply Tacori Collection, as well as the mythic message of true love.  Featuring one of Tacori’s best-selling engagement ring styles (2565RD9), the matching matching his and hers wedding bands illustrate the full romantic bond when Cupid’s Arrow strikes the heart.

Musically, “Cupid” is moved with a soaring, sultry dedication in love’s most dramatic fashion.   This song, entitled “Avec Ton Amour“, is a full-length song designed for Tacori lovers to dance the tango of true love.

Written, composed and performed by Sandy Chila, “Avec Ton Amour“‘s sweetly romantic lyrics like “and every breath I take, I love you more and more…” make this song ideal for memorable proposal moments, first dances, and more.    “Avec Ton Amour” is available for sale as a single, or as a 4-song album on iTunes or cdbaby.com.

“Cupid” is the newest installment of Tacori’s Iconic Passion  campaign, and follows in the footsteps of the extremely well-received “Checkmate” tv commercial.  This :30sec spot, began airing nationally on  July 1st, 2010.  It is a romantic personification of Tacori’s ‘Golden Arrow’ print campaign, which has been running in magazines nationwide since 2009.

Tags: avec ton amour, cupid, cupid's arrow
Categories: Engagement Rings, Tacori Videos

Aim for the heart. In this striking tribute to Cupid, a dramatic golden arrow delivers sparkling treasures from the Simply Tacori Collection, as well as the mythic message of true love.  The beguiling engagement ring with its ribbon-twisted diamond band invites comparison to hugs and kisses, the romantic x’s and o’s trimming a letter to one’s beloved. Paired with its stunning matching diamond band, this simply lovely wedding set speaks to the enduring aim of Cupid’s arrow.

Featured style(s): 2565RD5, 2526ETML

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Contributing writer: Christina Padis

Tags: advertisement, aim, arrow, cupid, cupid's arrow, designer engagement rings, designer ring, designer wedding band, diamond, diamond engagement ring, diamonds, Engagement Rings, heart, jewelry, platinum, Tacori, Tacori Advertisements, valentine's day, wedding band, wedding day jewelry, wedding ring, worth the money
Categories: Diamond Rings