TACORI Releases New TV Commercial – Cupid’s Arrow
~ Cupid’s Arrow is the newest installment of Tacori’s Iconic Passion campaign ~
LOS ANGLES, CA, July 5, 2010 – Tacori, the legendary fine jewelry designer known for exquisite platinum and diamond rings, is pleased to unveil the newest installment in their Iconic Passion television campaign – Cupids Arrow.
In this striking tribute to Cupid, a dramatic golden arrow delivers sparkling treasures from the Simply Tacori Collection, as well as the mythic message of true love. Featuring one of Tacori’s best-selling styles of engagement rings, the matching his and hers wedding bands illustrate the full romantic bond when Cupid’s Arrow strikes the heart.
Cupid’s Arrow is the newest installment of Tacori’s Iconic Passion campaign, and follows in the footsteps of the extremely well-received Checkmate TV commercial which launched in July 2009.
Cupid’s Arrow began airing nationally as a :30sec spot on July 1st, 2010, and is also the opening video on the Tacori site, garnering more than 10,000 unique visitors per day. Cupid’s Arrow is a romantic personification of Tacori’s “Golden Arrow” print campaign, which has been running in magazines nationwide since 2009.
Driven by iconic visuals and sonic personifications, the musical composition in the Cupid’s Arrow commercial is a soaring, sultry dedication in love’s most dramatic fashion. The song featured in Cupid’s Arrow is an edited version of the full-length song “Avec Ton Amour,” which is designed for Tacori lovers to dance the tango of true love.
Categories: Tacori News, Tacori Press Releases