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The TACORI Story

From Europe to California. Discover the Tacorian Family tradition of handcrafting heirlooms of joy.

Roots

Gilda Bailian and Haig Tacorian, the co-founders of TACORI, originate from Romania. Gilda is the daughter of Harry Bailian, a jeweler compelled by the Communist regime to surrender all precious metals. When he’s found making gold wedding rings for a family friend, Harry is arrested and imprisoned for a year.

Birth

Birth

Gilda and Haig meet in 1972 in California. They join her father to create B&T, a jewelry company specializing in vintage designs. In 1979, Gilda and Haig, now married, start their own company in Downtown LA: TACORI is born.

Sealed in Legacy


The TACORI family seal is a reminder of our heritage.

Look closely at the center to discover a "B" and a "T," representing Balian and Tacorian, the families where our legacy began.

The seal is our official mark of authenticity, a promise of our commitment to quality craftsmanship and design.

Growth

TACORI becomes a standard of originality and luxury craftsmanship. With the signature TACORI Crescent, Dantela, and Simply TACORI Bridal Collections, TACORI is seen on influential figures like Oprah and ABC’s The Bachelor. Popularity skyrockets.

Today

Today

TACORI is unique in its category - a sophisticated, luxury brand that maintains the soul of a passionate, personal, and independent-spirited family business.

Family-owned and operated for 40 years and three generations means we’re free to do whatever it takes to do right by our extended TACORI family— team members, retailer partners, and clients.

Nadine Tacorian,

Head of Design

"I revel in finding ways to add unexpected twists and hidden details in every design."

DISCOVER HIDDEN DETAILS >

Paul Tacorian,

Chairman

"Life is about being boldly, authentic. We design pieces that inspire people to live on the outside how they dream on the inside."

EXPLORE THE LOOKBOOK >

Haig Tacorian,

Founder

"After 4 decades in business, we remain deeply rooted in a foundation of meticulous craftsmanship and unparalleled quality."

DISCOVER OUR HANDCRAFTED PROCESS >