The TACORI Story
From Europe to California. Discover the Tacorian Family tradition of handcrafting heirlooms of joy.
Roots
Gilda Balian and Haig Tacorian, the co-founders of TACORI, originate from Romania. Gilda is the daughter of Harry Balian, a jeweler compelled by the Communist regime to surrender all precious metals. When he’s found making gold wedding rings for a family friend, Harry is arrested and imprisoned for a year.
Birth
Gilda and Haig meet in 1972 in California. They join her father to create B&T, a jewelry company specializing in vintage designs. In 1979, Gilda and Haig, now married, start their own company in Downtown LA: TACORI is born.
Growth
TACORI becomes a standard of originality and luxury craftsmanship. With the signature TACORI Crescent, Dantela, and Simply TACORI Bridal Collections, TACORI is seen on influential figures like Oprah and ABC’s The Bachelor. Popularity skyrockets.
Today
TACORI is unique in its category - a sophisticated, luxury brand that maintains the soul of a passionate, personal, and independent-spirited family business.
Family-owned and operated for 40 years and three generations means we’re free to do whatever it takes to do right by our extended TACORI family— team members, retailer partners, and clients.
Nadine Tacorian,
Head of Design
"I revel in finding ways to add unexpected twists and hidden details in every design."
Paul Tacorian,
Chairman
"Life is about being boldly authentic. We design pieces that inspire people to live on the outside how they dream on the inside."
Haig Tacorian,
Founder
"After 4 decades in business, we remain deeply rooted in a foundation of meticulous craftsmanship and unparalleled quality."
All TACORI pieces are handcrafted with extraordinary care by our artisans in California.