California Coastline Road
California Coastline Road

The Tacori Story

From Europe to California. Discover the Tacorian Tradition of
handcrafting heirlooms of joy.

The Tacori Story

From Europe to California. Discover the Tacorian tradition
of handcrafting heirlooms of joy.

Heritage

Tacorian Family Photos- Haig and Gilda
Tacorian Family Photos- Haig and Gilda

Romanian Roots

1949 - 1958

Gilda Bailian and Haig Tacorian, co-founders of Tacori, are born in Romania during the the Communist regime. Gilda is born to Harry Bailian, a jeweler by trade, who was ordered by the Communist regime to turn over all currency and precious metals. When he was found making gold wedding rings for a family friend, he was arrested and imprisoned for one year. 

Gilda Bailian and Haig Tacorian, co-founders of Tacori, are born in Romania during the the Communist regime. Gilda is born to Harry Bailian, a jeweler by trade, who was ordered by the Communist regime to turn over all currency and precious metals. When he was found making gold wedding rings for a family friend, he was arrested and imprisoned for one year.

Palm Trees in LA and B&T Logo
Palm Trees in LA and B&T Logo

The American Dream

1962 - 1972

In 1962, Gilda and her family emigrate to the United States and settle in California. Eight years later in 1970, Haig emigrates to California. After meeting in 1972, Haig and Gilda join her father to create B&T, a jewelry company specializing in vintage style designs.

In 1962, Gilda and her family emigrate to the United States and settle in California. Eight years later in 1970, Haig emigrates to California. After meeting in 1972, Haig and Gilda join her father to create B&T, a jewelry company specializing in vintage style designs.

Founding Tacori

Old Tacori Print Ads, Tacori Logo, and Haig and Gilda Wedding photo
Old Tacori Print Ads, Tacori Logo, and Haig and Gilda Wedding photo

Tacori : A New Era

1979

In 1973 Haig and Gilda are married. After 6 years of marriage, Gilda and Haig create their own company, Tacori, based in Downtown LA Jewelry district.

In 1973 Haig and Gilda are married. After 6 years of marriage, Gilda and Haig create their own company, Tacori, based in Downtown LA Jewelry district.

Tacori Crescent - Hidden Symbols of Love
Tacori Crescent - Hidden Symbols of Love

The Tacori Crescent is Born

1998

Haig Tacorian commissions a unique, new engagement ring design from fellow jeweler, Garo Kourounian. The design evolves, and together they create an iconic design – TACORI’s signature crescent silhouette.

Haig Tacorian commissions a unique, new engagement ring design from fellow jeweler, Garo Kourounian. The design evolves, and together they create an iconic design – TACORI’s signature crescent silhouette.

Paul and Nadine as children and adults
Paul and Nadine as children and adults

The Legacy Continues

1997-1999

After years of watching their parents build the Tacori brand, Paul and Nadine, son and daughter of Haig and Gilda join the family business as Director of Marketing and Director of Production respectively. Later, in 2016 Paul and Nadine will step in as CEO and COO, with their father Haig as Chairman.

After years of watching their parents build the Tacori brand, Paul and Nadine, son and daughter of Haig and Gilda join the family business as Director of Marketing and Director of Production respectively. Later, in 2016 Paul and Nadine will step in as CEO and COO, with their father Haig as Chairman.

Images of Tacori Studios and handcrafted process
Tacorian Family Photos- Haig and Gilda

Handcrafted in California

2003

After being featured on the Bachelorette as the chosen brand for Trista and Ryan’s wedding bands, TACORI experiences a surge in demand. Growth requires a new, larger location, so TACORI moves from the Downtown Jewelry District to their own facility.

Today, TACORI designers, artisans and employees are housed entirely under one roof in 25,000+ sq ft Design Studios in Los Angeles.

After being featured on the Bachelorette as the chosen brand for Trista and Ryan’s wedding bands, TACORI experiences a surge in demand. Growth requires a new, larger location, so TACORI moves from the Downtown Jewelry District to their own facility.

Today, TACORI designers, artisans and employees are housed entirely under one roof in 25,000+ sq ft Design Studios in Los Angeles.

New Icons Are Born

Nadine's wedding photo and Simply Tacori ring
Nadine's wedding photo and Simply Tacori ring

A Modern Point of View

2005

Nadine exchanges vows with Alexander Arzerounian. Her one-of-a kind TACORI engagement ring inspires a new, modern look for TACORI: the Simply Tacori Collection.

Nadine exchanges vows with Alexander Arzerounian. Her one-of-a kind TACORI engagement ring inspires a new, modern look for TACORI: the Simply Tacori Collection.

Dantela Engagement Ring
Dantela Engagement Ring

A Brand in Demand

2006 - 2007

TACORI releases what would become another iconic design, the Dantela Collection. Grey’s Anatomy star, Ellen Pompeo is the first recipient of this new collection, featuring a 3ct emerald-cut diamond. A year later, Tacori is named the #2 most visible jewelry brand in America by Indesign Magazine.

TACORI releases what would become another iconic design, the Dantela Collection. Grey’s Anatomy star, Ellen Pompeo is the first recipient of this new collection, featuring a 3ct emerald-cut diamond. A year later, Tacori is named the #2 most visible jewelry brand in America by Indesign Magazine.

Images of Tacori Jewelry
Images of Tacori Jewelry

Tacori Jewelry

2009 - 2018

Tacori releases its first silver and gold gemstone collection named "18K925" for the mixed metal approach. The brand continues to expand it's jewelry collections, lauching a bracelet in support of Shine Together, and it's first every design collaboration with Who What Wear to create the Love, Los Angeles collection.

Tacori releases its first silver and gold gemstone collection named "18K925" for the mixed metal approach. The brand continues to expand it's jewelry collections, lauching a bracelet in support of Shine Together, and it's first every design collaboration with Who What Wear to create the Love, Los Angeles collection.

Tacori  Today ...

Image of Man proposing to his boyfriend on Say I Do
Image of Man proposing to his boyfriend on Say I Do

Say I Do

2018

Tacori partners with Netflix as the official jewelry provider for the new series "Say I Do." Tacori helps eight deserving couples, who have had their wedding plans postponed, create the wedding of their dreams with personalized Tacori pieces to commemorate their special day.

Tacori partners with Netflix as the official jewelry provider for the new series "Say I Do." Tacori helps eight deserving couples, who have had their wedding plans postponed, create the wedding of their dreams with personalized Tacori pieces to commemorate their special day.

CONTINUING TO CRAFT

Legacies of Love

seal

All Tacori pieces are handcrafted with extraordinary care by our artisans in California.